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GTM Engineer (AI & Automation)
- Leiden, Netherlands
Job description
Build the commercial operating system behind industrial AI
About Samotics 🏢
At Samotics, we monitor industrial equipment through Electrical Signature Analysis (ESA), using advanced AI to analyse the electrical “heartbeat” of motors, pumps, and drives.
Our SAM4 platform detects failures inside the motor control cabinet — without installing sensors on the asset itself. Today we monitor thousands of assets across industries such as water, chemicals, mining, and oil & gas.
As we scale globally, we are building a world-class go-to-market engine to match our technical ambition.
The Role 👥
Samotics sells into complex industrial markets with long sales cycles and multi-stakeholder buying groups.
To scale globally, we need systems that can turn messy industrial markets into structured pipelines.
We are looking for a GTM Engineer to design and build those systems.
You will build the commercial operating system behind Samotics — combining market intelligence, automation, CRM infrastructure, and AI workflows to help our commercial teams identify the right companies, reach the right stakeholders, and generate qualified pipeline.
This is a builder role. You won’t just run tools — you will design the system.
Your Challenge🎯
1. Build the Market Intelligence Engine
Design systems that map global industrial markets and identify the right accounts and stakeholders.
Examples include:
Mapping industrial markets across water utilities, chemicals, heavy industry, and oil & gas
Building automated workflows to identify ICP-fit companies
Mapping buying groups and stakeholders within target accounts
Maintaining continuously enriched account intelligence datasets
Translating complex enterprise buying structures into scalable automation logic
2. Design the Commercial Data Architecture
Build the infrastructure that connects market intelligence, CRM, campaigns, and pipeline generation.
Examples include:
Designing and maintaining the commercial data model inside HubSpot
Ensuring high-quality CRM data and account hierarchies
Building automated lead qualification and routing workflows
Connecting marketing activity to pipeline and revenue through reliable attribution
Creating dashboards and reporting that support GTM decision-making
3. Build AI-Driven Commercial Workflows
Use AI and automation to improve how Marketing and Sales operate day-to-day.
Examples include:
AI-assisted account research and sales preparation
Automated meeting summaries and follow-up drafting
AI-assisted proposal and report generation
Automated campaign analysis and performance insights
Workflow automation that reduces repetitive commercial work
4. Design the GTM Automation Layer
Continuously improve the systems and tooling that support our commercial organisation.
Examples include:
Evaluating and implementing modern GTM tools and data sources
Building automated enrichment and segmentation pipelines
Implementing outreach sequencing and campaign infrastructure
Supporting account-based marketing and coordinated outreach
Improving conversion across the funnel — from first touch to SQL
Example Tools & Stack
You may work with tools such as:
Clay
HubSpot
Apollo or other data providers
LinkedIn Sales Navigator
LLM APIs and AI automation tools
Workflow automation platforms
Custom scripts or lightweight data pipelines
The exact stack will evolve — you will help define it.
Job requirements
What You Bring ⭐
You combine commercial understanding with strong systems thinking.
You enjoy turning messy real-world processes into automated systems that scale.
Key capabilities include:
4–8 years experience in GTM Ops, Growth Ops, RevOps, or a highly technical sales/growth role
Hands-on experience with HubSpot and modern GTM tooling
Experience building automation workflows and data pipelines
Familiarity with AI tools, LLM workflows, and automation platforms
Strong experience with B2B data sourcing, enrichment, and segmentation
Ability to translate commercial needs into scalable systems
Strong attention to data quality and operational detail
What Makes This Role Unique
You will be the first GTM Engineer at Samotics
You will design the commercial operating system of a global industrial AI company
You will work on complex enterprise sales across multiple industries
You will have the autonomy to experiment with modern GTM and AI tooling
Your work will directly influence pipeline generation and commercial growth
What We Offer 🚀
Stock Appreciation Rights (SAR) scheme
Competitive compensation
High autonomy and real ownership
A product that genuinely solves industrial reliability problems
A culture built on freedom and responsibility
Ready to build the commercial engine behind industrial AI? 🚀
Apply now and help us scale Samotics globally.
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About us
Our mission is to make industrial companies more sustainable. Samotics provides unique AI-driven solutions which enable industrial companies to significantly reduce energy waste, water pollution events and unplanned downtime.
Globally 300 million industrial electric motors account for 30% of all energy consumption. These motors face three critical challenges: unexpected failures, inefficient operations, and inadequate selection. By tackling these issues, our products lead industrial companies worldwide to become more efficient while reducing their environmental footprint.
Since our launch in 2015, we have grown rapidly, with over 100% annual revenue growth and a global footprint of high-profile industrial customers. We are a scale-up with more than 100 talented individuals, working together in an energetic environment where professionalism, an open atmosphere and cutting-edge technology thrive.
Are you excited to tackle critical challenges facing industry in the 21st century? So are we! Join us in making industrial companies more sustainable.
