Growth Hacker

Job description

At Samotics, we develop AI-based predictive analytics for industrial machinery. The marketing team is looking for an analytical and driven growth hacker to support our next wave of growth. You will quickly learn the ins and outs of our proposition; and grow to become a digital jack or jill-of-all-trades when it comes to our organic and paid marketing channels. If you get excited about exploiting some of the best in class digital strategies and have a genuine interest in developing or improving state-of-the-art SEA, SEO and LinkedIn advertising, then you might want to continue reading.

About Samotics

Passionate about solving the problem of unplanned downtime and industrial energy waste, Samotics uses AI-driven electrical signature analysis to create smart solutions that increase asset productivity and reduce energy waste while saving customers’ time and money. Our product, SAM4, leverages machine learning algorithms and IoT sensors to detect upcoming failures in critical industrial assets up to months in advance. But SAM4 does more than just prevent unplanned downtime. It also enables the world's largest and most successful industrial companies to significantly reduce energy waste, with our mission to reduce global energy consumption by 10%! We are a growing, energetic company where professionalism, a great atmosphere, and cutting-edge technology go hand in hand. Our team in Leiden, the Netherlands currently has 70 people and continues to grow.

About the marketing team

To help accelerate our growth, we are looking for a growth hacker to work at the heart of our marketing team. You will be a part of marketing, but work very closely with our sales and sales operations teams. All these teams are led by young and ambitious leaders including former strategy consultants with a keen eye for structured problem solving, project management and business analytics - allowing you to quickly develop your skills in that area.

This position is a great landing spot for a starting professional looking to grow further within our company. Everything is possible! Kick-start your career here and choose the path that suits you best. As a growth hacker you will quickly gain a strong understanding of our product and organisation. As Samotics expands, your position will involve a lot of responsibility and offer plenty of room for professional growth.

The growth hacker

In the role of growth hacker you divide your time between various tasks: (1) You will own all our paid lead generation channels; we primarily use LinkedIn campaign manager but also SEA and other social channels; (2) own our organic lead generation channel, the website; (3) manage our marketing automation systems and tools. In all of the above we leverage smart tools and next-gen technology to automate as much as possible. Finally, we are very keen to help you develop an all round set of interpersonal and business skills that will serve you well for the rest of your career.

You will play a key role in our growth: it is your key responsibility to generate (and educate) potential leads through two of our key channels; LinkedIn and our website.


Requirements

Your main responsibilities will be extremely varied: from owning our paid channels to our organic channels but also implementing cutting edge marketing automation; in a nutshell: our digital marketing Jack or Jill of all trades. You will be tasked with generating high quality leads in our core industries. That means you’ll have a direct impact on our sales funnel and thus company growth. You’ll have the opportunity to take ownership of our digital channels and keep improving them. Digital channels include: website, online ads, search engine rankings, email, marketing automation and online ads.

In short:

  • Ownership of all our paid and organic lead generation channels, from our LinkedIn campaign manager to our website.

  • Access to a substantial budget to manage these channels and propose initiatives for improvement.

  • With your analytical mind you interpret data and statistics from our digital channels. Based on that, you will adjust what is necessary to improve running campaigns (LinkedIn campaign manager, SEA), findability (SEO) and User Experience.

  • You’ll  work closely with the content team to define and create new content.

  • Running and managing digital campaigns across all our channels (paid & organic)

  • Improving the conversion rates, whether it’s through optimising the content, messaging, design or the channel. Whatever’s necessary!

  • Making nalyses and visuals to show our campaigns’ performance, and make pragmatic adjustments based on your analysed results.

What we offer

  • A competitive salary

  • Flexibility to work from home or from the office

  • Access to a wide range of learning programs

  • A brand-new, custom-designed office (with 90% recycled materials) at a three-minute walk from Leiden Central Station

  • Daily fresh lunches and healthy snacks when working in the office

  • The chance to work on cutting-edge technology that affects industry worldwide

  • Generous parental leave

  • A fun and professional company culture based on the principle of freedom and responsibility

Requirements

  • BSc/BA or MSc/MA degree with good results

  • Up to two years of relevant work experience

  • Demonstrable willingness to learn and go the extra mile

  • Strong communicator and active listener

  • Strong interest in a marketing role at a high-growth tech scale-up

  • Demonstrable analytical ability

  • Proactive and hands-on attitude, eager to learn

  • Demonstrable affinity with marketing and technology

  • Fluency in English (other languages are a plus)